About Us

Founded in 2016 in Queensland, Australia, ABI Interiors began with a simple yet powerful vision: to make high-quality kitchen and bathroom fixtures more accessible.

What started as a small family business has since grown into a globally recognised brand, offering a comprehensive range of products for both residential and commercial spaces.

Despite this growth, ABI has remained true to its roots — preserving the values, close-knit culture, and personal approach that defined it from the beginning. With a commitment to thoughtful and timeless design, we provide a complete solution that includes tapware, vanities, sinks, showers, hardware, tiles, flooring, and more — empowering homeowners and professionals to create cohesive and inspiring interiors.

Our Founders

ABI Interiors was founded by siblings Sukai, Luli, and Ramu Farrell, together with their business partner Sheron Mougrabi. United by a shared vision to redefine how people access premium interior products, the founding team brought together diverse experience across retail, architecture, and property development, each contributing a unique perspective and complementary skillset.

Recognising a gap in the market, they set out to streamline the supply chain, making high-quality, design-led fixtures more attainable without compromising on affordability. Their vision laid the foundation for ABI — a brand built on quality, innovation, trust, passion, and responsibility. To this day, the founders remain actively involved in the daily operations of ABI across its global footprint, ensuring this core vision continues to guide every aspect of the business.

Our Vision & Values

As ABI has grown, so has our vision. While accessibility remains a core focus, we are now driven by a greater purpose: to become the world’s most loved creator of thoughtfully designed products. This vision fuels our commitment to continuous innovation, inspiring us to develop solutions that enhance everyday living.

We believe that by enriching spaces, we have the power to enrich lives. This mission extends beyond design — it shapes the way we connect with the world around us. Through community partnerships with organisations such as Ronald McDonald House, Baby Give Back, and Furnishing Futures, we aim to support the wellbeing of individuals, families, and the spaces they call home.

Equally, we recognise our responsibility to future generations. Our approach to sustainability focuses on product longevity and water efficiency, cleaner manufacturing, and actively measuring and reducing our carbon footprint. Whether through purposeful partnerships or responsible production, we are committed to making a meaningful, ethical, and lasting impact.

Quality at Our Core

Quality is at the heart of everything we do. Guided by our philosophy of finding elegance in simplicity and enriching life through functionality, we design products that seamlessly integrate into modern living.

From meticulous material selection to rigorous product testing, we ensure durability, functionality, and timeless aesthetics in every detail. But quality extends beyond our products — it’s embedded in the entire ABI experience. With expert service, seamless delivery, and a commitment to excellence, we’ve thoughtfully considered every step of the journey, from inspiration to installation.

Product Quality

United Kingdom

Global Expansion

Expanding into the UK and European markets also reinforced the importance of regional adaptability, inspiring us to develop solutions that not only complement local aesthetics but also meet the distinct functional demands of each region
New Zealand

Global Expansion

In 2019, we entered the New Zealand market, followed by the UK in 2021, strengthening our global presence and meeting the increasing demand for high-quality interior products.   These expansions marked a pivotal step in our journey to becoming a truly international brand, making premium fixtures more accessible on a global scale.
Australia

Global Expansion

Our commitment to the ABI experience has fuelled our growth, ensuring we can support customers wherever they are. Recognising the value of a tactile experience, we have expanded our presence with showrooms and retail locations worldwide, allowing customers to interact with our products before purchasing.
United Kingdom

Global Expansion

Expanding into the UK and European markets also reinforced the importance of regional adaptability, inspiring us to develop solutions that not only complement local aesthetics but also meet the distinct functional demands of each region
New Zealand

Global Expansion

In 2019, we entered the New Zealand market, followed by the UK in 2021, strengthening our global presence and meeting the increasing demand for high-quality interior products.   These expansions marked a pivotal step in our journey to becoming a truly international brand, making premium fixtures more accessible on a global scale.
Australia

Global Expansion

Our commitment to the ABI experience has fuelled our growth, ensuring we can support customers wherever they are. Recognising the value of a tactile experience, we have expanded our presence with showrooms and retail locations worldwide, allowing customers to interact with our products before purchasing.

New Zealand

Global Expansion

In 2019, we entered the New Zealand market, followed by the UK in 2021, strengthening our global presence and meeting the increasing demand for high-quality interior products.   These expansions marked a pivotal step in our journey to becoming a truly international brand, making premium fixtures more accessible on a global scale.

Achievements

Our commitment to innovation, design excellence, and customer experience has been recognised across multiple prestigious platforms. In 2022, we were honoured with the Australian Export Award for E-Commerce, reflecting our growing global impact. The following year, our accessible bathroom collection available in Australia, Aliro, garnered top honours from Good Design Australia, winning both a Product Design award and the prestigious Best in Class title. Aliro’s innovation was further celebrated internationally at Germany’s iF DESIGN AWARD, where it stood out among entries from 72 countries.

In 2024, we were proud to receive industry recognition for our commitment to quality design, including awards such as LivingEtc’s ‘Best Bathroom Tap’. These acknowledgements continue to fuel our drive for innovation, inspiring us to push boundaries, expand our offering, and set new benchmarks in interior excellence.

Looking Ahead

We unveiled our new HQ and state-of-the-art showroom on the Gold Coast, Australia — our home base where vision, creativity, and collaboration thrive. While it serves as the heart of our operations, our presence remains firmly rooted in every region we serve, with dedicated locations in Melbourne, Perth, Auckland, and London, and more on the horizon.

We’re constantly evolving, but our promise remains: to create high-quality, thoughtfully designed products that stand the test of time. Through innovation and exceptional service, we look forward to shaping the future of interiors and enriching lives, one space at a time.

Find Out More

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About Us

Our Founders

Our Vision & Values

Quality at Our Core

Global Expansion

Global Expansion

Global Expansion

Global Expansion

Global Expansion

Global Expansion

Global Expansion

Achievements

Looking Ahead

Find Out More

The ABI Difference

Product Quality

Sustainability

Our Vision & Values

Global Expansion

Global Expansion

Global Expansion

Global Expansion