Spring has sprung no matter where you reside as the latest floral aesthetic, ‘bloomcore’, takes on the world of interior design. With the concurrent emergence of related trends like the 'strawberry girl aesthetic' and ‘Barbiecore’, bloomcore is fortifying a name for itself and just in time to embrace the warmer weather.
So, whether you’re looking for a complete re-design or a few subtle changes, here’s everything you need to know about the bloomcore aesthetic and how to incorporate it seamlessly into your space.
What is Bloomcore?
Bloomcore, alternatively referred to as flowercore or gardencore, is an aesthetic rooted in the motifs of flowers, gardens, and the natural world. If it seems familiar, it is essentially an off-branch from parent-theme, cottagecore, embodying a dedication to a slow, simple lifestyle, embracing the essence of the divine feminine.
While it is frequently associated with springtime motifs, bloomcore fundamentally revolves around a deep connection with nature and can transition with the seasons or throughout different climates however you see fit.
“One of the things I like about this trend is that you don’t have to make a big commitment if you don’t want to,” says Forrest Mccall, Co-Owner of the DIY website Mama Needs a Project. “With bloomcore, you can add as much or as little as you like.”
However, before embarking on a bloomcore redesign, it’s essential first to recognise each space's needs and to prioritise timeless appeal.
“Make sure you’re choosing things because you actually like them rather than just because they’re on trend,” says Forrest. “That way, you will stay satisfied with your look for longer — it’s a more sustainable approach.”
With this in mind, we’ve compiled a comprehensive guide on everything you need to know about the bloomcore aesthetic, including its four significant aspects: colour, patterns, texture, and the importance of biophilic design.
In traditional bloomcore, you'll find a palette of greens, pinks, yellows, and oranges — often recognised as the quintessential 'floral' colours. You can lean towards cooler or warmer shades of these colours, depending on your preference and the desired colour scheme.
“Don't just go for pastels,” reminds Matt Little, Director of Festoon House. “Earthy colours like sage green or terracotta will [also] bring 'bloomcore' to your space.”
If you seek a significant makeover, consider giving your walls a gentle pink or tranquil green hue for a soothing atmosphere. You could also experiment with forest greens or textured rattan wallpaper for a cosier ambience.
Another possibility is to adorn your bathroom or kitchen with colourful tiles to craft the feeling of a botanical haven. If you have the option, consider installing a skylight in your shower to introduce a luxurious element that connects you with the outdoor world, truly enhancing your living experience.
When it comes to tapware, explore our selection of artisan finishes from the Aura Collection, which draws inspiration from nature, offering a vibrant touch of colour. Alternatively, brushed brass naturally mirrors light like the sun, making it an excellent choice to harmonise with your vintage decor items or pottery selections.
Similar to what you might find in a garden or during a picnic in a field, every room needs to feature layered textural elements.
Whether your flooring consists of carpet, floorboards, or tiles, incorporate area rugs or runners whenever possible to introduce textural diversity on the ground. On chairs and beds, layer linen throws and pillows made from various materials to create visual interest.
Additionally, consider a mix of woven baskets, handmade pottery, vintage ceramics, glass vases, and candles for your decorative items. These elements contribute distinct textures, shapes, and unique characteristics to the space.
Additionally, our Namika Reeded Collection and provincial Kingsley Collection include unique, intricate detailing for an alternative to conventional tapware and accessories, adding unique texture to every aspect of the home.
Bloomcore is strongly influenced by garden traits, making it no surprise that floral interiors are a prominent feature.
When selecting floral wallpaper, choose expansive designs to prevent the space from feeling overly crowded and play with shade.
“Dark floral [patterned] wallpapers, cushions, or even upholstery [...] set against a dark background [offers] a romantic, moody vibe,” says Interior Designer and CEO of Omni Home Ideas, Brad Smith.
Use smaller, floral prints sparingly on decor such as cushion covers or in the detailing of towels and plateware.
Nevertheless, even though the term may appear synonymous, bloomcore doesn't exclusively revolve around floral interiors.
“You can be inspired by botanicals, trees, leaves, berries, and all aspects of the natural world,” reminds Forrest.
Alternatively, if you’re after something more subtle, opt for artistic patterns that denote an organic shape over anything rigid or strict. You may also include gingham or straw elements as a charming reference to outdoor garden picnics.
The essence of a bloomcore kitchen lies in the placement of everyday household things. For example, place fresh fruit in a large homemade pottery bowl or exhibit an array of chopping boards in the kitchen rather than storing them away.
If you have open shelving in bathrooms or laundries, arrange items in coordinating containers, interspersed among hanging plants and freshly cut flowers. These modest, uncomplicated decor elements contribute to the lived-in, cosy charm essential to the bloomcore aesthetic.
Additionally, “scour thrift stores and antique markets for unique vintage pieces,” says Fajar Muzammil, Digital Marketing Associate for Persimmon Design. “Old wooden furniture, brass accents, or ornate mirrors [all] work well.”
If you’re unsure about specific decor pieces, consider paraphernalia related to hobbies such as reading, painting, or baking to bring a unique, personable touch to your aesthetic, such as displaying freshly baked goods on the kitchen counter or a stack of books near your bed.
One thing that is important to remember is that bloomcore shouldn’t just be about following a trend. Matt reminds us it's about “celebrating the beauty of nature right within your own home.” So, embrace the flora native to your surroundings instead of exclusively adhering to cottage florals; this approach will lend your space an authentic and genuine feel.
Bloomcore and biophilic design are innately interrelated, emphasising a connection to the outdoors and focusing on nature; hence, keeping biophilic design at the centre of your decisions is essential.
To begin with, make sure that your furniture and flooring feature natural wood, stone, or marble materials, preferably in warm, earthy tones to evoke a nostalgic "vintage" atmosphere commonly associated with this style. However, if you're aiming for a darker floral aesthetic, then it's advisable to stick with cooler tones.
These foundational hues provide depth and serve as a grounding element for your overall design, preventing it from becoming overwhelming, especially as you add more decor.
Consider smaller potted plants displayed on open shelving, atop stacks of books, or hanging from the ceiling when incorporating plants. Alternatively, you can also include botanical artwork for less upkeep.
Additionally, remember to include fresh flowers, whether as single blooms or in bouquets, to add vibrant splashes of colour. These touches create a cosy, well-lived-in atmosphere integral to the aesthetic.
Bloomcore embodies a sense of quiet gentleness, combining simple pleasures with nature's joys. Even if you're not aiming for a complete bloomcore aesthetic in your environment, incorporating some of its principles will bring tranquillity to your space and create a welcoming home.
Interested in learning more about interior design styles? Ready ‘Understanding the Elements of Modern Australian Design’ now.